- Use the slang of the niche you’re addressing to
If you target a particularly narrow audience, make sure you know the buzzwords of the industry. Do your homework and let your readers know that you know what you’re talking about. This will help you (in time) convince them that you are an expert in the field, and you will get more credibility, together, of course, with an increase in traffic.
- Mind your grammar and spelling
There are no little things on the Web more repelling than bad grammar and spelling. Nobody
trusts a Web site where misspellings and grammar mistakes are frequent. It influences credibility in a negative manner, and it is only you who will have to lose.
- Use short sentences and paragraphs
Again, taking into account the short attention span of the Web users, you shouldn’t indulge yourself in long, elaborate phrases and in endless paragraphs. Make sure that your paragraphs are no longer than 5 lines, and that you keep your sentences short and to the point.
- Write good headlines
Remember that headlines are good “bait” for both search engine spiders and readers. Catchy
headlines that contain keywords should never miss.
